A seasoned sales executive and certified growth coach, Derek Sanz reveals how he uses customized playbooks, assessments, and frameworks to add significant value for his clients. You'll learn how he attracts new clients by delivering tailored solutions that drive growth, optimize sales performance, and enhance go-to-market strategies. Discover how these tools not only scale businesses but also build long-term client relationships through measurable impact and ongoing support.

The software buyer’s purchasing journey has dramatically changed, and there is an immense opportunity for tech companies to optimize how they are engaging with prospective customers. Our guest, Rebecca Rogers, works with start-ups to tell their story in a compelling, focused, and value-driven way. She helps them determine who they should be telling that story to, and how to ensure they are memorable and effective. It's all about the positioning, the pitch, the presentation, and the process.

In a crowded market, your professional brand is your most powerful asset. Join Jesse Gale, an executive branding expert, as he shares proven strategies to build a personal brand that not only stands out but drives career growth. Learn how to craft a unique story that resonates, position yourself as a top-tier leader, and unlock doors to new opportunities. Discover the essential steps to make your brand memorable, impactful, and positioned for success in today’s competitive landscape.

Nowadays it can feel like everyone is implementing AI everywhere, all at once. With the rapid spread of accessible tools, the decisions taken today will determine the success or downfall of your business tomorrow. While leaders face an abundance of potential solutions, how can you effectively sort through the noise of false promises to determine what is needed to transform your business into a leader in this newly AI-powered economy?

Most businesses stay small for a reason. They struggle with the 5 P’s: People, Purpose, Playbook, Perform, Profit. Becoming strong in each of these areas will help you and your team grow faster and build a company that is valuable. Even if you don’t want to sell your business, this will give you the freedom to solve for what is important to you. Our guest Anthony Macloed has been there and is now helping other entrepreneurs to grow and thrive.

As a top-performing B2B SaaS seller and global sales leader, our guest Mark Phinick contributed to over $3B in enterprise software sales. Since launching his B2B deal coaching practice, all of Mark's clients have benefited from increased conversions, deal value, and recurring revenue. Mark's deal coaching is now expanding and he is also helping Fractional Executives close more assignments. Hear and learn from the best.

A system of alignment, accountability, and transparency within an organization. A proven process, rooted in Rockefeller Habits, that focuses not just on the direction of the company, but the direction and purpose of everyone on that team. Our guest Mandy Burage, President of Petra Coaching, will share how she and her team of experienced coaches are empowering leaders and their teams to scale their organizations.

Executive Leadership is challenging — Even the best can get stuck in the drama of small things. As your team works in different directions, you start to feel increasingly frustrated and isolated. Tony Brock, a former Intelligence Officer and Navy Commander (ret) who supported our U.S. Navy SEALs in combat operations globally, helps executives leaders build high-performance teams and organizations with a focus on Self, Team, and Mission.

The big bad wolf or your new best friend? Join our webinar to understand how private equity funds partner with small and medium businesses, how they can create options for you to grow, professionalize, or exit your company, and learn what they look for in an investment. As an Operating Partner for Corbel Capital Partners, Evan Munsing works with owners, CEOs, and managers to help them accomplish their business goals and achieve the next phase of their financial journey.

Starting your own business means you are the only sales person, often the only person! And if you are a technology or business expert without sales experience, it can feel like a lot of lonely cold calling and being ghosted. Want a 50% response rate and have a lot of fun while closing deals? Launch your business and sell by starting a podcast. Our guest is JZ, the founder of GiveTake, an AI podcast prospecting accelerator whose mission is to have more fun giving before you take.

Traditional interviewing is only 14% accurate. 10 million candidates lie on their resumes. Hope and pray is not a strategy. Our guest Rocky LaGrone will share how you will be able to identify, attract, qualify, interview, offer, onboard, and retain strong sales candidates.

Unlock the full potential of LinkedIn with Donna Serdula, a leading authority in personal branding and author of LinkedIn Profile Optimization FOR DUMMIES. This webinar is designed for fractional executives looking to leverage LinkedIn for business growth. Discover how to transform your profile into a powerful tool that attracts the right opportunities, enhances your visibility, and establishes you as a thought leader in your industry. Donna's insights will provide you with practical, actionable strategies to elevate your online presence and turn connections into profitable outcomes. Don't miss this opportunity to redefine your professional identity and accelerate your business growth on LinkedIn.

People are eager to work with organizations and people who not only know their purpose but are willing to help them unlock their purpose as well. Profits are important but nothing is more important than having an engaged workforce. According to the 2023 Gallup poll, employee engagement is continuing to decrease with no signs of improvement. Employee engagement will increase when leaders learn the keys to understanding what makes people happy and fulfilled and building systems around those concepts.

Being a fractional executive is more than just offering expertise on a part-time basis. You're positioned to engage companies on an ongoing basis, lead teams, pioneer transformative business strategies, and make impactful decisions. How do professionals transition from a corporate career into the high-growth industry of Fractional CFOs, CTOs, CMOs, CROs & more? Our guest Cosmin Gabriel will share his insights and his Fractional Officer Method™.

Our guest is Alvin Kersting, an accomplished executive that is consulting Owners and CEOs of privately-owned and publicly-traded companies by performing any combination of turnarounds, growth, M&A and go-public strategies from the plant floor to the executive office. Alvin will cover how Alliance Group Acquisitions helps build EBITDA, Earnings Per Share and overall valuations of companies which they partner with.

Our guest, Ron Crabtree, is an Operational Excellence and Supply Chain talent partner representing a global network of experts and resources for flexible, on-demand short-term contract or contract-to-hire needs to architect and deploy transformations and OpEx initiatives. How does this talent help a company to scale? How do they collaborate with other Fractional Executives? And how has the market for flexible talent changed over the last 20+ years?

You can expand and retain customers while inspiring them to become brand evangelists, e.g., by providing an experience that surpasses expectations, creating genuine connections, and providing your customer a forum to help each other. This community of evangelists then drives growth and brand awareness. Our guest is Leslie Greenwood, a Chief Evangelist Officer, who found her home loving the hustle of startups and combining this with building value-driven communities. She will share the why and the how, best practices and first steps, as well as successful examples.

Can an old dogs learn new tricks? Or, are the kids all right? When different generations meet in the workplace, there is plenty of room for stereotypes and misconceptions. Our guest, Travis Dobler, a self-declared Workshop-o-holic and Freelance Facilitator, will share his experience of making multi-generational teams successful.

Many businesses scratch their heads when even thinking about TikTok for B2B lead generation, but the opportunity is real, and companies will either get ahead or get left behind.

What you need you need to know, and do, to seize the biggest opportunity in social marketing since Facebook.

With decades of investment experience, Ken Kirk will share his insights on driving winning investments through human capital and a finely-tuned due diligence process. Ken is a skilled PE practitioner across buyouts, M&A, due diligence, financial analysis, deal sourcing, deal execution, business strategy, operations, sales growth, recurring revenue growth, leadership and management. His sector expertise includes healthcare, manufacturing, oil & gas, and financial services.

Steve Conwell, and his company Final Ascent, have more than 25 years’ experience in helping small business owners and entrepreneurs sell their businesses. As a trusted advisor, he helps owners prepare their businesses for sale and will share insights on the current environment for business exits and what it means to prepare a business for sale.

As a Fractional COO herself, and one who had returned to a very different fractional landscape, Karina Mikhli realized there was a need for a community of Fractionals that she could network with and learn with/from, and also a place for those looking to specifically hire Fractionals. During the ve-BINAR she will share her learnings from building Fractionals United and being a first-time founder and visionary. 

This is a dream-come-true for every B2B sales professional: build higher level connections, deepen your revenue generating conversations, and accelerate your pipeline conversions. Bernadette McClelland, Story Strategist, Author, and Sales Leadership Speaker will share how you will be able to leverage mental models to make the complex, simple. You will be able to tap into neurolinguistics and let your buyer buy, rather than feel you must make them buy. You will be able to leverage strategic stories to activate the logic and emotive buying criteria through her sales focused ‘coach approach’.

Our guest is Alvin Kersting, an accomplished executive that is consulting Owners and CEOs of privately-owned and publicly-traded companies by performing any combination of turnarounds, growth, M&A and go-public strategies from the plant floor to the executive office. Accelerate growth, profit and enterprise value via a partnered M&A program and international deal flow partners. Alvin will cover how Alliance Group Acquisitions helps build EBITDA, Earnings Per Share and overall valuations of companies which they partner with.

Our guest is Nicholas Buchanan, the founder of Blockperfect, an early-stage venture studio providing services to startups focused on AI, blockchain, intellectual property, media, and the gig economy.  One of his superpowers is preparing startups for funding rounds.  He grew his first customer to $250 million in AUM. 

He will share with us his recent perspectives on trends in non-public and emerging asset classes, the role of the venture studio and, what he sees with founders and their pitches. 

In times of recession, businesses face unprecedented challenges that require them to adapt and rethink their strategies. This webinar aims to help business leaders and CRO professionals navigate through the crisis by providing practical tips and strategies to optimize their revenue streams. Participants will learn how to identify and prioritize revenue opportunities, optimize conversion rates, and use data-driven insights to make informed decisions. By the end of the webinar, attendees will have a better understanding of how to revamp their CRO approach to stay ahead of the curve and succeed in the boardroom during a recession.

Whether you are speaking to an audience of one or one thousand, it’s critical that you know how to move your listeners to take action. As a presentation coach for some of today’s fastest growing companies, Tim has a solid track record of knowing what it takes to design messages that get results. Over the years, Tim has observed and coached lots of presentations… literally thousands of them. During this ve-BINAR, he will reveal some of the worst (and most common) presentation habits and share specific ideas on how you can eliminate them from your next pitch.

We will be "talking shop" around sales and marketing leadership in the current market between two practitioners and executives in the world of fractional work, placements, entrepreneurship, tech, venture investing, and services to early-stage companies and global enterprises. Our guest, Freddie Laker, has been a CEO three times, a CMO twice, and a VP of Strategy for one of the world’s largest digital marketing agencies. Freddie is an inspiring leader with a demonstrated record making meaningful impacts on companies undergoing periods of transformation.

During the ve-BINAR, Patricia Watkins will share, for CXOs and sales executives alike, and within companies of all sizes and industries, how to increase their sales most effectively by using the proven strategies of the Land and Expand Sales Framework. The conversation will reveal research, real-life experiences, and tools that you can put into immediate use in your company - to grow your top and bottom line.

Join us for a great conversation around the following questions: What do leaders struggle with most when it comes to time and productivity? What levers can be pulled? How? What are some ways that leaders can best protect their time? Let's talk about calendar management. What are some best practices? How can leaders decrease distractions and increase focus, while still being responsive to staff and clients?

Business owners struggle: Opportunities fall through the cracks, managing is often guesswork, and many tasks in sales and marketing are tedious and repetitive. Steve Rosenbaum has been in sales and marketing for nearly 4 decades and has helped tens of thousands of businesses and professionals make more sales by leading with their back end. He will share what he has seen work over and over again, a system he calls "Flawless Followup."

ChatGPT has been all over the news recently. It is one of many AI-powered tools available to help sales and marketing. Can it sell? Will AI replace sales and marketing people? Let's hear from practitioner, Patrick Ward, Founder and VP of Marketing, and Ryan Staley, Founder and CEO, how they are using AI tools and what they thinks the future looks like.

As a fractional or outsourced executive, are you part of a community? We will discuss the value of collaborating with, cross-marketing with, cross-referring with, and learning business and professional development with top-notch fractional leaders in all functional areas like Marketing, Sales, Operations, Revenue, HR, Tech/Information, Strategy, and more. Because a community like that will allow you to meet and build cross-referral partners with other fractional leaders, learn about new high-promise business trends, develop opportunities for pipeline building, and gain visibility within a first class network of leaders.

Join us in our conversation about leadership with James Rosebush, the founder and CEO of an international advisory firm, GrowthStrategy, Inc., focused on management strategies, finance, marketing, and communications that result in measurable growth for Fortune 500 companies as well as startups.

Prior to his 25-year career in the private sector, James was a Deputy Assistant to President Reagan, the Chief of Staff to First Lady Nancy Reagan, and a Senior Advisor at the White House. He is also a best-selling author ("Winning Your Audience: Speak With The Authority of a President" and "True Reagan: What Made Ronald Reagan Great and Why It Matters").

If you can’t get meetings, you can’t sell. So now, imagine being able to get meetings with virtually anyone. It’s a super power. That’s the theme of this webinar, featuring Stu Heinecke, author of How to Get a Meeting with Anyone. Stu is a twice-nominated hall of fame marketer, a WSJ cartoonist and the “Father of Contact Marketing” (AMA). In this session, Stu will share tactics, tools and strategies for getting meetings with VIP prospects that have produced response rates as high as 300% and ROI of 69,500,000%. Stu will also present his own contact solution, BigBoards, to help Vendux executives help their teams get more meetings and more sales. Here is a BigBoards unpacking video: https://vimeo.com/461937868

Imagine being able to hire better sales professionals, motivate them to their highest levels of productivity, and reduce turnover. All while you enjoy your well-earned vacation time. Employee assessments promise all of this and more, but often fall far short of this promise when we put them in use. Even with an assessment we like, we often find ourselves making less than ideal people decisions. Why is that? Partly this is due to the misuse and misunderstanding of the tools and their role. Every tool has limits. What if you better understood the limits and applied these tools in a way that could build sales teams with fewer headaches and more certainty. Chris will present an overview of the common employee assessments available as well as their limitations and proper use.

Countless business owners overpay their taxes every year. With some simple modifications to their tax and financial planning, business owners can save on taxes and keep more money to reinvest back into their companies, and distribute as income. Dan Larson, CPA and Albert Wu, CFP®, will discuss the common mistakes they see business owners make with tax and financial planning matters.

Over 87% of companies fail to execute their strategy each year, according to industry research. Dan will share a fresh, radically disruptive, and innovative perspective of stakeholder engagement based on his research and two decades of successful business growth using Promise-Based Management and an Accountability Scorecard. As a result, entrepreneurs and their executive teams have seen material increases in their revenue growth rates.

In a recent conversation with a founder, she shared that it was important to her that certain positions like her VP of Sales be W2's employees, given the confidential business info they would know and have access to. She shared this thought in the context of a conversation about engaging a contractor. Are W2 employees better at keeping proprietary business information confidential than 1099 contractors?

Fee models for fractional executives have an art and a science, a balance between multiple factors, and an element of “as-high-or-as-low-as-desperation-takes-you” to it. And that is not too different from the permanent job market. What are those factors to consider? Factors that hold true for both the client and the executive so that they also provide a more unbiased way to determine a fee agreeable and beneficial to both.

Interim and fractional executives are the perfect alternative to traditional recruiting. As a founder, owner, CEO, or board member, you define your needs: the goals you want to accomplish, the specifics of your sales structure, the nature of your product, the target markets, etc. …and there is most definitely someone out there who has done that before. What are the steps to find that perfect match?

An email we received from a start-up founder read: “I'm not completely comfortable bringing an outside, non-committed, part-time person to figure our sales process out at this stage.” Beyond perception, observation, and color commentary from clients, is there evidence that a fractional and interim executive is more or less engaged and committed?

Data Sources:

SHRM – Employee Engagement and Commitment

Yvonne van Rossenberg – The future of workplace commitment: key questions and directions

Haden, Caruth, Oyler – Temporary and Permanent Employment in Modern Organizations

SHRM – Engaging External Workers: Fostering Commitment From Temporary Workers

SHRM – Short-Term Executives

HBR – The Rise of the Supertemp

Savvy professionals are choosing independence, and savvy leaders are choosing to work with independents as a strategic choice. What are the top reasons founders, business owners, and CEOs contract independent professionals as opposed to other, more traditional options?

When discussing hiring and addressing a skill gap with a founder or business owner, one word I often hear is "control." This is driven by the understanding that, from a legal perspective, when you work with an independent contractor, you relinquish control over how, when, and where they do their work. Though, when work is about outcomes and results, isn’t controlling the how, when, and where control for the sake of control?