John Williams

John Williams is a seasoned Fractional Chief Revenue Officer specializing in guiding companies with annual revenues between $5M and $50M. With a strong emphasis on building high-performing go-to-market teams, John excels in aligning product, marketing, sales, and customer success to drive consistent revenue growth. His expertise spans optimizing go-to-market strategies, refining revenue models, and improving key performance indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Net Revenue Retention (NRR).

John is adept at identifying and onboarding key hires, assisting with fundraising and exit planning, and providing interim leadership to drive revenue operations. Recently, he has focused on business process transformation, leveraging generative and agentic AI tools to accelerate performance and production. His unique blend of human experience and AI proficiency positions him as a valuable asset for B2B SaaS companies aiming to achieve early wins and long-term success.