Unlocking Growth with a Fractional VP Sales
Small and medium-sized businesses often face unique challenges when it comes to scaling their operations and achieving sustainable growth. These enterprises may lack the resources to hire full-time executive sales leaders, yet they still require the strategic vision and leadership that seasoned professionals bring to the table.
This is where the concept of a Fractional VP Sales becomes a game-changer. By engaging a Fractional VP Sales, businesses can access top-tier sales expertise without the financial burden of a full-time executive salary.
Flexible and Scalable Sales Leadership Solutions
A Fractional VP Sales provides a flexible, scalable solution tailored to the business's specific needs. These experienced leaders bring a wealth of knowledge and proven strategies to drive sales performance, optimize processes, and mentor existing sales teams.
They work part-time, allowing businesses to benefit from their expertise while maintaining budgetary constraints. This approach accelerates growth and ensures that the company remains agile and responsive to market changes.
Strategic Alignment and Data-Driven Decision Making
Moreover, the role of a Fractional VP Sales extends beyond mere sales management. They play a pivotal role in aligning sales strategies with overall business objectives, fostering a culture of accountability, and implementing data-driven decision-making processes.
Their involvement can significantly improve sales forecasting, pipeline management, and customer relationship management. By leveraging the skills of a Fractional VP Sales, businesses can overcome growth stagnation, penetrate new markets, and ultimately achieve their revenue goals.
Holistic Revenue Optimization with Fractional CROs
In addition to Fractional VP Sales, Chief Revenue Officers (CROs) can also be engaged on a fractional basis to address broader revenue challenges. CROs oversee all revenue-generating functions, ensuring cohesive strategies across sales, marketing, and customer success teams. This holistic approach ensures that every aspect of the revenue cycle is optimized for maximum efficiency and effectiveness.
By integrating the expertise of fractional sales leaders and CROs, businesses can unlock their full growth potential and navigate the complexities of scaling in a competitive landscape.
These are some of top challenges we solve:
Transition away from founder-led sales.
Build a repeatable sales process and successful team.
Identify and implement critical changes.
Restructure, transform, and turn around a sales organization.
Enter new markets or internationalize a business.
Fill an unexpected sales leadership gap.
Complete a critical project.
Provide particular key growth expertise that is missing.
How to choose the right Fractional VP Sales or CRO:
The PerfectMatch™ System
Sales Leaders help companies address skills gaps, pilot new initiatives, conserve limited resources, and tackle critical priorities!
Our proprietary PerfectMatch™ system identifies the ideal sales leader matched to your unique business requirements with the highest level of precision and assurance to achieve your sales goals.
Vendux Works With Great Companies Like:
Hear What These Customers Are Saying…
“My experience with Vendux was top notch. They connected me with the Vendux Executive, and there was an instant connection. He was seasoned, a fast learner, and quickly identified how to add value to our venture.”
Jason William Johnson, Founder/CEO SoundStrategies
“Vendux provided GNP Brokerage with exceptional fractional sales leadership that made an immediate impact.”
Shaya Retek
CEO, GNP Brokerage USA LLC
“Working with Vendux has been a valuable experience for our business. A year ago, when we started the search for a Fractional VP of Sales, we needed experienced guidance to help strengthen our sales strategy. Vendux stepped in smoothly and efficiently.”
Eric Melsheimer, CEO Melfred Borzall, Inc.
"The Vendux Executive had a methodology and a framework that he had built up based on his experience that resonated well with us, given that we're primarily a heavy engineering science focused company.”
David Kelly, CEO & CTO, Innovasea
“Vendux moved so fast to kick off the search, with an exact understanding of what we needed in this competitive role. Within a few days, I was introduced to our first prospective candidate and he was perfect in every way. I never even wanted to see another candidate. We hired him within days, and 48 hours later he was hitting the ground running!"
Emily Norcross, North American CEO, Solarus
"I had the pleasure of working with Vendux when they helped us to bring in a Fractional SalesOps Leader. I was impressed with their team from the very beginning. Vendux were able to listen to the problems, identify gaps and execute a well thought out plan.”
Matt Gyde, Chairman & CEO, Foresite
"If you are looking for a fractional sales leader, work with Vendux. In a matter of weeks our executive delivered everything we needed to get an outbound sales process going at Boldly. He recommended and set up our sales tech stack, created our first playbook, booked our first outbound discovery call, and helped us hire and onboard our first AE."
Lisa Abbott, Head of Marketing, Boldly
"Working with Vendux and our Fractional CRO has been a tremendous experience from several perspectives. Our sales are on the right path and we’ve begun to assemble a team based on the criteria that ‘John’, our CRO, prepared for us. But a great CRO does so much more. He works with the product and marketing teams to ensure everything is in alignment as we build the company."
Adam Rubenstein, Co-Founder & CEO, Traq.ai
"I really like both, ‘John’ and ‘Jack’. They fulfilled their objectives so well, that effectively they’ve met the purpose for which I had wanted to hire them. The marketing director that ‘John' helped us recruit is doing an incredible job, and I would like to retain ‘Jack' on an advisor basis."
Robin Way, President, Corios, LLC
“ ‘John’ joined us at a critical time when we were looking to accelerate our growth trajectory. Using his extensive experience, he has created our sales playbook for several markets and a new product. We continue to rely on his expertise in hyper-scaling a leading-edge business.”
AnnMarie Wills, CEO & Co-Founder, Leverage Lab
“Bringing on board ‘John’ as an Executive Sales Advisor is one of the best decisions Whiznook has made. ‘John’ has been instrumental in helping us to create a sales strategy, messaging and positioning. It’s been a great collaboration allowing us to streamline and continually improve on our process for lead generation and business development.”
Anastasia Neddersen, Founder and CEO, Whiznook, Inc
“I want to thank you and ‘Jane’ for the incredible service that Vendux provides- it's certainly been a pleasure working with you both. Vendux's fractional services have been hugely valuable to us as a scale-up stage SaaS business, starting to ramp our GTM efforts to drive revenue growth.”
Alice Deer, General Manager and Co-Founder, GatherContent
“In the last six months ‘John’ has provided the senior executive perspective our business needed while taking the first steps towards significant monetization. Having him on our team allowed us to more clearly identify target clients, open doors, as well as demonstrate to investors our ability to quickly gain traction.”
Michelle Wu, Founder & CEO, Nyquist Data Inc.
“ ‘John’ brought extensive experience in enterprise, SAAS, and C-suite selling and was able to successfully coach our sales team. His seniority and past experience made him a perfect fit to complement our younger team.”
René Morkos, CEO, ALICE Technologies
“Right from the beginning, we were very impressed with the holistic thinking and deep understanding of enterprise sales that ‘John’ brought to our team. He has been leading our sales efforts for over 6 months now, has secured several new clients, and plays an important part in our leadership team.”
Damon Overboe, Owner, Penguin Tech
“ ‘Jane’ has proven to be an invaluable source of outside-the-box perspective and support for our business. Our business is fast-paced and disruptive, thanks to ‘Jane’s’ support we have continued to innovate in powerful ways for our customers and our sales reps.”
Jarrett Hult, VP Sales, Zenernet
“It is a fortuitous honor, prophetical pleasure, and privilege to have ‘Jane’ join us. I do not believe that I could have chosen a better person.”
Paul Michael Davis, CEO, MCTVLIVE
“ ‘John’ has now completely disrupted our executive team and culture in a very positive way. He is leading the Company’s revenue generation and intellectual property monetization with speed, focus, and high intensity.”
Doug Wall, Chairman & Co-Founder, PureForge
Financing
We are excited to be able to offer flexible financing options to allow you to start growing your Sales Leadership Capital today.
Multi-lender platform for amounts up to $100,000.
Flexible terms of 12 to 72 months.
Interest rates start at 4.99% (subject to market conditions and credit criteria).
Funding in as little as 24 hours.
Dynamic sales and business development leader with over 25 years of experience driving revenue growth in B2B enterprise SaaS, e-commerce technology, and financial services. His diverse background—spanning Enterprise sales to Fortune 500, sales leadership, and consulting—gives him a unique, strategic perspective on scaling businesses.
Results-driven Go-To-Market executive with deep expertise in helping tech companies across all phases of maturity to grow more efficiently. He prides himself on being hands-on and collaborative and he brings these traits to each engagement he takes on.
Kristen McGarr is a fractional Chief Revenue Officer with over 25 years of experience supporting clients in fractional and interim capacities. Kristen's focus is to come in and quickly establish a clear understanding of the organization's current state and future direction.
Fractional Chief Revenue Officer, specializes in guiding companies with $5M-$50M in revenue. He excels in building go-to-market teams, optimizing strategies, refining revenue models, and improving key metrics like CAC, LTV, and NRR.
I am a results-driven sales and business development leader with a proven track record and diverse background spanning Wall Street, sales leadership, and consulting. Having been an entrepreneur, a banker, a consultant, and a sales executive, I am able to bring a 360-degree view to my clients as they look to grow.
Accomplished business leader, with 20 years experience with companies ranging from boot strapped startups to listed companies. His experience spans multiple functions – product strategy, product management, business development, sales, and customer success being primarily a key strength.
I have been leading sales, marketing, and customer success teams as either a CRO or SVP of Sales for the past 20 years; involved in over 10 funding rounds and almost all of my focus has been on B2B SaaS companies in growth mode.
With over 20 years of experience, Tracey Sand is an accomplished sales leader across diverse industries and business sizes—from ambitious startups to established enterprises.
Savvy Executive-Level Sales Leader focused primarily on delivering innovative sales solutions and client-focused strategies in the Marketing Services and Data industries.
Who Are Our Clients ?
The simple answer is all companies that need to manage issues outside their current capacity or their capabilities. We bring impact to companies:
started by tech or business pros with no prior sales team experience. Learn more in our Training Course.
requiring a sales-driven turn around.
looking for an executive open to transition Temp-to-Perm. The Sales Leader can fill the role permanently following the end of the assignment.
in transition, as a result of a recent or upcoming M&A / Due Diligence / Spin-off activity, a new investor, a defined exit strategy, …
in turmoil. Our Sales Leaders bring order to chaos, motivate and enable a team to row in the same direction.
that run the risk of falling apart and losing salespeople, clients, and business as remote locations are keeping them isolated.
needing to complete a project and lacking the capacity or capability.
with involuntary turn-over that need to build trust and reliability in and around their sales team.
where the current executives take on too much and lack the bandwidth to provide sales leadership.
where the business has outgrown the existing sales leadership talent.
looking to build a strong network of partnerships.
aiming to increase their growth rate… quickly.
looking to expand internationally and lack the in-house expertise.
who do not (yet) need or can afford a full-time Sales Leader, looking for part-time or fractional leadership.
who need to fill the role of Sales Leader quickly and have no time to wait and undertake a lengthy executive search.
experiencing a sudden sales leadership void.
entering the scale-up phase.
Some of Our Blog Posts on Fractional Executives:
Every fractional executive eventually encounters the same scenario: a well-meaning client, confident and optimistic, presents a goal so unrealistic it could make Don Quixote blush.
Organizational Innovation at its Best. It’s Not Just One Innovation—It’s Ten. And by mapping this model onto Doblin’s 10 Types of Innovation, we gain an even broader and clearer view of its transformative power beyond cost savings or flexibility.
By offering a unified approach to sales talent—whether through fractional executives, full-time placements, or expert advisory—we provide businesses with the right level of leadership, at the right time, in the right way.
To better understand the financial opportunity within this market, we attempt to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using a purely demand-centric approach.
"Overall, I would highly recommend Vendux and their fractional sales leadership services. Their professionalism, expertise, and personalized approach made a significant impact on our organization.”
Shane Schieffer, COO, VersaClimber