HIRE SALES FRACTIONAL AND EXPORT FULL STEAM

PRESS RELEASE                           

 

CONTACT INFORMATION:

Vendux LLC

Henning Schwinum, Co-Founder & Partner

(913) 620-0807                                                                    

henning.schwinum@vendux.org

 

RELEASE DATE:

December 6, 2019

 

 

 

HIRE SALES FRACTIONAL AND EXPORT FULL STEAM

Start a Successful Export Business as an SME

 

  • 96% of global consumers and 70% of the buying power are outside the US.

  • There is a huge opportunity in exports for SMEs, as supported by the MO Department of Economic Development.

  • Contracting fractional and experienced sales leadership is key to success.

 

 

Kansas City, MO, December 6 — Current news headlines about the ongoing trade disputes may be a temporary deterrent. In the long run, however, US companies have an opportunity to grow and gain market share by exporting and reaching the 96% of global consumers residing outside the US. One of the keys to this growth is experienced sales leadership that is available to companies of all sizes. 

 

With 96% of global consumers and 70% of the worldwide buying power outside the United States, exports are imperative for many businesses. And especially for small and medium-sized enterprises, it is a daunting task to tackle all the hurdles and navigate the tricky waters of doing business in far-away places. According to the Missouri Department of Economic Development only 1% of US businesses export, though the encouraging news is that two-thirds of exporters have fewer than 20 employees. 

 

In most cases, companies exporting for the first time lack the necessary skills and know-how.  The list of considerations is long: taxes, duties, regulations, language, culture, customs, markets, currency, payment terms, IP, licenses, to name a few. Locally in many metropolitan areas, as well as nationwide, there are organizations, associations, and businesses available to fill the knowledge gap: i.e. SCORE, SBDCs, WTCs, Export.gov, FedEx. One crucial step, however, often remains unaddressed: How to sell. “Understanding the legal and regulatory framework, how to deliver your product, and how to get paid, those are very important,” states Henning Schwinum, Co-Founder and Partner of Vendux. “It all falls flat, though, if an enterprise lacks the right sales resources to actually close deals overseas.” 

 

It sounds trivial, but selling is the real key to success in export markets. There are options available: Hire a local person or team, contract with an agent or distributor, or promote from within and put a successful domestic contributor in charge of exports, to name a few. All come with serious risks and downsides. “Without the export experience, the CEO or owner of an SME does not even know what to look for in a local partner. Applying domestic knowledge and perceived common sense almost always leads to failure,” says Henning Schwinum.

 

Hiring a fractional Export Sales Leader mitigates and minimizes those risks. And there is most certainly someone available who has done what the enterprise is looking to accomplish, and who has been on the ground in the target country. Contracting this experience on a fractional basis is a low risk and low-cost path to exporting full steam.

 

About Vendux LLC: 

Vendux fills the void when sales leadership is missing in an organization. Vendux is a matchmaker between available sales executives and organizations with a sales leadership gap. The Partners who decided to start this business are all former Sales Leaders, and all have been successful sales leadership practitioners. Vendux, based in Kansas City, MO, focuses on interim and fractional placement in commercial leadership roles throughout the United States. Please visit www.vendux.org to learn more.

 

 

 

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PressReleasesHenning SchwinumVendux LLCsales, fractional, export, leadership