Posts tagged b2c
The Customer Is Always Right
The Customer Is Always Right

The vast majority of products and services in B2B address a need that is already addressed. The customer is spending on a solution today, their current ‘habit.’ And the job of a salesperson is to change this habit. It requires the proverbial ‘better mousetrap’ or at least the appearance of a better mousetrap.

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Sales, Skills, ChangeHenning SchwinumVendux LLCright, customer, customer-centric, b2b, b2c, brick and mortar, mousetrap, king