A Fractional VP Sales comes into a company without roots. So, how can they be successful when they aren't embedded in the company's culture or structure? The team knows they won’t be around long.
Read More
In the first 60 days of a new role, a seasoned fractional sales leader and a full-time sales leader approach the role with distinct objectives and timeframes, each adapting their strategies to achieve success based on their unique role.
Read More
I was recently asked if I would provide the “best of the best.” To me, this label of absoluteness is ridiculous, and in the context of finding the right Fractional CSO for an individual business it makes no sense.
Read More
Within the business landscape, we can question a myriad of processes, functions, and tools that will be displaced by AI. Some might question the future role of salespeople.
Read More
Titles reflect authority, responsibility, and expertise, and establish clear roles and expectations. For clients, a title can signal the level of decision-making power.
Read More
As a business owner, one of the things I've learned is how to leverage limited resources for maximum impact. This is especially true when it comes to investing in scaling my sales function.
Read More
When you're a fractional executive, the pricing conversation is particularly delicate. Unlike traditional roles, where pricing is often standardized, fractional work is tailored to each client's needs, making the discussion about rates more complex.
Read More
After a few too many conversations with business leaders about the interplay between their budget constraints and challenges finding/keeping good salespeople, I thought to write this -- from the point of view of THAT business leader.
Read More
Crafting a compelling story is key to a great sales pitch that resonates with prospects. Focus on trust, clarity, and understanding your audience.
Read More
Tackling the complex start-up dilemma requires balancing funds for development and marketing. Essential to grow but tricky to allocate wisely. Focusing on either development or marketing presents **a start-up dilemma** with founders needing to carefully weigh investment strategies.
Read More