Posts by Henning Schwinum
Fractional Executives: Innovation in Leadership Through the Lens of Doblin's 10 Types

Organizational Innovation at its Best. It’s Not Just One Innovation—It’s Ten. And by mapping this model onto Doblin’s 10 Types of Innovation, we gain an even broader and clearer view of its transformative power beyond cost savings or flexibility.

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Best Practices When Conducting an Expert Interview

Expert interviews are a powerful tool for gaining specialized knowledge, validating strategic decisions, and avoiding costly missteps. Whether you’re a business leader, investor, or consultant, speaking directly with an industry expert can provide insights that would take months to gather otherwise.

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A Unified Approach to Sales Leadership

By offering a unified approach to sales talent—whether through fractional executives, full-time placements, or expert advisory—we provide businesses with the right level of leadership, at the right time, in the right way.

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TAM and SAM 2.0 for Fractional Sales Leadership

To better understand the financial opportunity within this market, we attempt to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using a purely demand-centric approach.

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Do You Have What It Takes to Be a Fractional Sales Manager?

Stepping into the shoes of an interim or Fractional Sales Manager requires more than just a stellar resume. It’s a role that demands versatility, adaptability, and a high tolerance for ambiguity.

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Know + Like + Trust = Buy: The Power of Relationships in Sales

Have you ever bought something despite disliking the salesperson? If you did, you probably remember feelings of frustration, pressure, or regret. While the product itself might have been fine, the negative experience likely left a lasting impression.

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Unlocking Growth: How Fractional Sales Leadership Transforms Manufacturing Companies

In the world of manufacturing, innovation is often synonymous with product development. Companies invest heavily in R&D, refining production techniques, and optimizing supply chains. However, when it comes to organizational structures, particularly sales leadership, innovation is far less common.

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Exploring TAM and SAM for Fractional Sales Leadership

To better understand the financial opportunity within this market, we attempted to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using different approaches, and leveraging available macro-data, data from our own recent study, and documented assumptions.

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You Get What You Pay For

When it comes to leadership, there’s no room for compromise. The stakes are too high, and the potential cost of missteps is far greater than the upfront savings of hiring cheap talent.

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Your Key Client – The Big Rocks, Small Rocks, Sand Metaphor

Balancing multiple assignments for different clients while maintaining high standards of delivery is both an art and a science. A well-known productivity metaphor offers a powerful way to approach this challenge and ensure you maximize both your impact and your efficiency.

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