Fractional CRO - SAAS, Aquatic Solutions

Company Profile / Situation:

• Innovasea is a global leader in aquaculture and aquatic solutions, with the intention to build a new corporate division around a SaaS offering.

• The company's CEO needed a deeply experienced SaaS leader who could collaborate with the executive team on developing a comprehensive GTM strategy for this large market, and then execute that plan.

• The Client needed a combination of deft management skills, a systematic approach to developing a GTM plan, deep SaaS experience across multiple sectors, and the hands-on experience in scaling organizations and revenue.

"The Vendux Executive had a methodology and a framework that he had built up based on his experience that resonated well with us, given that we're primarily a heavy engineering science focused company . He's never happy with the rate of progress which is good because then he's about a half a step ahead of me before we get irritated with the rate of progress. In my mind he wants to see results and success not simply build the relationship or expand scope."

David Kelly, CEO & CTO, Innovasea