Fractional Sales Leader - Customer Data Technology

Company Profile / Situation:

  • Leverage Lab helps media organizations, brand advertisers, and member associations get the most value out of their first-party data with unmatched industry experience and customer data platform (CDP) expertise.

  • Driven by the two founders, sales have been doubling every 12-15 months.

  • In order continue this trend, Leverage Lab was looking to bring on a seasoned senior sales leader to develop the strategic and organizational sales roadmap.

 

“ ‘John’ joined us at a critical time when we were looking to accelerate our growth trajectory. Using his extensive experience, he has created our sales playbook for several markets and a new product. We continue to rely on his expertise in hyper-scaling a leading-edge business.”

AnnMarie Wills, CEO & Co-Founder, Leverage Lab

Results:

  • ARR continues to double every 12-15 months

  • Sales Roadmap for the next 2-4 years implemented

  • GTM for a new solution (RECOMMEND) offering developed and implemented