How Much to Spend on Sales and Marketing

“I invested all my funds in product development and have nothing left to put towards sales and marketing.” As a sales leader and an entrepreneur, those are the last words I want to hear. And yet, just over the past year, I have had several conversations with founders that almost verbatim included this statement. Now, every business is different. And if you are starting a tech business, without investment in engineering and development, there is no product to sell. And at the same time, this is not a chicken-or-egg type dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited resources.