Posts tagged budget
How Much to Spend on Sales and Marketing

“I invested all my funds in product development and have nothing left to put towards sales and marketing.” This is not a chicken-or-egg type of dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited resources.

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We Have No Money ... And It's a Lie

Speaking to a friend of mine recently, he lamented that - what was a promising opportunity a few weeks back - was now just a stone wall of “We have no money.” I commented that he was simply not their priority, and he had the choice to either walk away, or make himself a priority.

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