“I invested all my funds in product development and have nothing left to put towards sales and marketing.” This is not a chicken-or-egg type of dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited resources.
Read MoreSpeaking to a friend of mine recently, he lamented that - what was a promising opportunity a few weeks back - was now just a stone wall of “We have no money.” I commented that he was simply not their priority, and he had the choice to either walk away, or make himself a priority.
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