Do Not Hire Your First VP of Sales

The executive recruiting process will take 6 months, it is going to cost you $50-70k, and you will fire the person after 12-18 months and start over. Picture a B2B start-up. The founder and a team of engineers and developers have built a great product. The founder has taken it to potential clients, received positive responses, hired a couple of salespeople, and sold it a few times. Now it is time to scale through sales. At this point, do not HIRE your first VP of Sales!