In business and, yes, in many other areas of life, one truth remains constant: the pursuit of improvement is endless, and it needs to be. This is particularly true when we talk about conversion rates, a vital metric that serves as a barometer for business success and efficiency.
Read MoreIn the fast-paced world of sales, commerce, and trade, the phrase "business is business" is often the expression of the cold and calculated nature of the corporate world. It suggests that emotions, empathy, and personal connections have no place in the realm of profit and loss.
Read MoreWill business grind to a halt for a chunk of the summer? Do we leave clients and prospects alone during the summer -- or keep a cadence of communications?
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