Expert interviews are a powerful tool for gaining specialized knowledge, validating strategic decisions, and avoiding costly missteps. Whether you’re a business leader, investor, or consultant, speaking directly with an industry expert can provide insights that would take months to gather otherwise.
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The perception that a fractional sales leader is less dedicated to a company’s mission than a full-time hire often creates hesitation. Compounding this dilemma is the reality that many small or scaling businesses simply cannot afford a senior full-time sales leader. As a result, they frequently look for junior team members with the hope that these individuals will "grow with the company."
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The temptation to save money by hiring less experienced candidates is understandable – after all, everyone has to start somewhere, right? But in sales leadership, that well-intentioned frugality often leads to expensive lessons.
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Sales is a people business. A sales team is a group of often highly individualistic members selling in turn to a diverse group of decision-makers, people buying from people.
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The Corporate Soldier is someone who knows all the rules and regulations governing their organization. They are well-versed in the written and unwritten “dos and don’ts” of the workplace. They follow every rule to the letter and use these rules as the basis for all their actions.
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As manufacturing gears up for 2025, business owners like you face a critical decision point. While your production lines might be ready to meet demand, there's a more pressing question keeping you up at night: Who among your sales representatives will lead your sales team through this crucial growth period?
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A Fractional VP Sales comes into a company without roots. So, how can they be successful when they aren't embedded in the company's culture or structure? The team knows they won’t be around long.
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In the first 60 days of a new role, a seasoned fractional sales leader and a full-time sales leader approach the role with distinct objectives and timeframes, each adapting their strategies to achieve success based on their unique role.
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I fumbled… I talked about the fact that we are a small and newer business, that the founder and partner at the time were both older white males, that sales to this day is a white and male-dominated space, that our roster of executives is diverse, and that we can purposely match on DEI criteria.
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I was recently asked if I would provide the “best of the best.” To me, this label of absoluteness is ridiculous, and in the context of finding the right Fractional CSO for an individual business it makes no sense.
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