Two contrasting cognitive biases - the Complexity Bias and the Simplicity Bias - have a significant impact on decision-making processes. The Complexity Bias tends to push us towards favoring intricate, convoluted solutions, while the Simplicity Bias advocates for straightforward, easy-to-understand approaches.
Read MoreSo, what is it? Are we leaning towards the silver bullet or the complicated solutions? And how does that play out in sales and marketing?
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