But there are no shortcuts in sales. What produces success in sales is: Working hard and smart. Following a process. Using data. Being persistent. Win fast, lose faster. Multiple channels. A lot of blocking and tackling.
Read MoreSo, what is it? Are we leaning towards the silver bullet or the complicated solutions? And how does that play out in sales and marketing?
Read MoreChoosing one side of a paradox would be delightfully clear and easy. Though the world is not black and white, it comes in all shades of gray, it is nuanced, and there are no easy answers, no silver bullets.
Read MoreOne-dimensional solutions are rarely enough to create permanent improvements in salesforce effectiveness. A salesforce is complex, with many moving parts and interdependencies. Achieving sales force excellence typically requires improving upon a mixture of several items.
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