I recently ran the NYC Marathon, crossing the finish line in seven hours after a 26.2 mile run through that world-class city. I'm still riding the "high" of this exhilarating experience, and thinking a lot about the analogies of a marathon and lessons in other parts of our lives -- like business building.
Read MoreMost of your prospective customers will not buy from you instantly. You cannot simply introduce someone to your product or service once and expect that they will go the rest of the way by themselves. Studies have shown that only about 2% of sales will close after the first meeting.
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