Personally, I was part of a team that, following a series of acquisitions, was looking for the innovation potential in the newly formed business. And we found it predominantly in Process and Structure.
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How do you tell your R&D team that while you value their work, their innovation on Product Performance matters the least to customers? The executive I was with has had this very conversation and was able to demonstrate how, for his business, Customer Engagement was the most impactful type.
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