The article is the personal, behind-the-scenes look at what it takes. The sometimes ambiguous, less glamorous side of being an Interim. And when you are done reading you will think, this was obvious, too.
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How do you tell your R&D team that while you value their work, their innovation on Product Performance matters the least to customers? The executive I was with has had this very conversation and was able to demonstrate how, for his business, Customer Engagement was the most impactful type.
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