Backing it with evidence is very important. Data from the MIT Sloan School of Management determined that companies that utilized data-driven decision-making saw a 6% increase in productivity compared to those organizations that did not.
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It is the sales team that is responsible for every dollar of revenue, all the growth the business aims for, and in many cases relies on to survive. With that in mind, the sales leader should be sitting next to the CEO, Founder, or Owner, and be the second most important person in the organization.
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