How cool would it be if there were a silver bullet in sales, allowing us to exceed quota every time and make lots of money? If there was one thing we could say or do that magically makes clients buy. It would be cool, but it doesn’t exist.
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Speaking to a friend of mine recently, he lamented that - what was a promising opportunity a few weeks back - was now just a stone wall of “We have no money.” I commented that he was simply not their priority, and he had the choice to either walk away, or make himself a priority.
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