How cool would it be if there were a silver bullet in sales, allowing us to exceed quota every time and make lots of money? If there was one thing we could say or do that magically makes clients buy. It would be cool, but it doesn’t exist.
Read MoreIn movies, a bullet cast from silver is often the only weapon that’s effective against a werewolf, witch, vampire, or other monsters. The term is also a metaphor for a simple, seemingly magical, solution to a difficult problem: for example, penicillin was considered a silver bullet that cured many bacterial infections.
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