The Internal Customer

Treat your internal customers just like you treat your external ones. Treat others like you want to be treated. And think of the entire organization as one team. A friend and sales leader called me recently to talk about “internal customers.” This, based on his own experience after joining a new company, that lack of attention and respect towards internal customers was leading to poor customer service, missed deliveries, and an overall inability to achieve the desired double-digit sales growth.