Have you ever bought something despite disliking the salesperson? If you did, you probably remember feelings of frustration, pressure, or regret. While the product itself might have been fine, the negative experience likely left a lasting impression.
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I would like to make the case that a leader that is liked is also more likely to be successful; and the opposite, a leader that is disliked is more likely to be unsuccessful.
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Salespeople are continuously looking for ways to create positivity in their engagement with clients: being excited about sharing the innovative nature of their product, or an exceptional ROI. This can also be achieved by using the phrases below. They make people smile.
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