The basic dictionary description of a client is someone who engages the professional advice or services of another. A business partner, on the other hand, is someone who works together with another to further a common goal.
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Seasoned salespeople understand that success in this field is not merely about making a pitch but rather about building relationships, understanding customer needs, and using a proven process. However, even the best sales professionals can stumble and make mistakes that hinder their progress.
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Sales Leaders (and for that matter anyone in Sales) know the acronym “ABC” is the infamous motivational phrase “Always Be Closing” made popular by Alec Baldwin. Today’s Sales Leaders need to know another acronym called “CRM”, or Customer Relationship Management.
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