Titles reflect authority, responsibility, and expertise, and establish clear roles and expectations. For clients, a title can signal the level of decision-making power.
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I hear this thinking quite often when discussing the placement of a fractional sales leader. And in some cases, the election is then cited as a reason to not move forward and to stay with the status quo. Even though in the roam of talent acquisition, contracting a fractional executive is the most flexible low risk-high impact decision.
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