By offering a unified approach to sales talent—whether through fractional executives, full-time placements, or expert advisory—we provide businesses with the right level of leadership, at the right time, in the right way.
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In the world of manufacturing, innovation is often synonymous with product development. Companies invest heavily in R&D, refining production techniques, and optimizing supply chains. However, when it comes to organizational structures, particularly sales leadership, innovation is far less common.
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To better understand the financial opportunity within this market, we attempted to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using different approaches, and leveraging available macro-data, data from our own recent study, and documented assumptions.
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The perception that a fractional sales leader is less dedicated to a company’s mission than a full-time hire often creates hesitation. Compounding this dilemma is the reality that many small or scaling businesses simply cannot afford a senior full-time sales leader. As a result, they frequently look for junior team members with the hope that these individuals will "grow with the company."
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The temptation to save money by hiring less experienced candidates is understandable – after all, everyone has to start somewhere, right? But in sales leadership, that well-intentioned frugality often leads to expensive lessons.
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In the world of B2B sales over the past years, I often wonder about perceptions of a generational divide between seasoned sales leaders and newcomers. While experience undoubtedly brings valuable insights, the rapidly evolving business landscape challenges us to reconsider whether a divide truly exists or if it's merely a perception.
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Fluctuating demand and evolving buyer behavior to economic upheaval, uncertain regulatory environments and disruptive competition, today’s business landscape requires leaders to rethink their approach to predicting revenue.
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As an experienced fractional sales leader, I understand that startups need swift, effective strategies to accelerate sales growth without a full-time commitment.
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Titles reflect authority, responsibility, and expertise, and establish clear roles and expectations. For clients, a title can signal the level of decision-making power.
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The FLA is the thought leader and guiding force within the fractional leadership industry, uniting the diverse community of organizations and professionals. The vision is to foster collaboration, promote growth, and shape the future of the fractional leadership industry on a global scale. The FLA seeks to define fractional leadership excellence, setting the industry's gold standard.
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