To better understand the financial opportunity within this market, we attempt to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using a purely demand-centric approach.
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“How much is it?” It’s a fair question. But when it comes at the very start—before any discussion of process, deliverables, or outcomes—it presents a challenge.
Read MoreTo better understand the financial opportunity within this market, we attempted to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using different approaches, and leveraging available macro-data, data from our own recent study, and documented assumptions.
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When it comes to leadership, there’s no room for compromise. The stakes are too high, and the potential cost of missteps is far greater than the upfront savings of hiring cheap talent.
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The temptation to save money by hiring less experienced candidates is understandable – after all, everyone has to start somewhere, right? But in sales leadership, that well-intentioned frugality often leads to expensive lessons.
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Understanding this window is critical for the business in order to optimize the value of a fractional executive. And equally critical for the Executive themselves to understand and target their Ideal Client Profile.
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As of today, LinkedIn identifies 78,000 professionals in North America as “fractional.” I am adding further executives into the fold that take on fractional roles, though use the label “consultant,” “advisor,” “interim,” or “virtual” on LinkedIn.
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Manufacturing companies often struggle with sales leadership, leading to stagnant growth and missed revenue opportunities. As CEO, your goal is to grow your business by implementing a robust sales plan and enhancing your sales team management and processes to empower your team to sell more effectively.
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Many organizations turn to outsourced sales expertise. Two popular options are the Fractional Chief Sales Officer (CSO) and the Sales Consultant. While both can deliver immense value, they serve distinctly different roles.
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The Corporate Soldier is someone who knows all the rules and regulations governing their organization. They are well-versed in the written and unwritten “dos and don’ts” of the workplace. They follow every rule to the letter and use these rules as the basis for all their actions.
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