Posts tagged fractional
TAM and SAM 2.0 for Fractional Sales Leadership

To better understand the financial opportunity within this market, we attempt to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using a purely demand-centric approach.

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Do You Have What It Takes to Be a Fractional Sales Manager?

Stepping into the shoes of an interim or Fractional Sales Manager requires more than just a stellar resume. It’s a role that demands versatility, adaptability, and a high tolerance for ambiguity.

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Exploring TAM and SAM for Fractional Sales Leadership

To better understand the financial opportunity within this market, we attempted to calculate the Total Addressable Market (TAM) and the Serviceable Accessible Market (SAM) for fractional sales leadership, using different approaches, and leveraging available macro-data, data from our own recent study, and documented assumptions.

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Debunking the Commitment Myth: The Case for Fractional Sales Leadership

The perception that a fractional sales leader is less dedicated to a company’s mission than a full-time hire often creates hesitation. Compounding this dilemma is the reality that many small or scaling businesses simply cannot afford a senior full-time sales leader. As a result, they frequently look for junior team members with the hope that these individuals will "grow with the company."

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You Get What You Pay For

When it comes to leadership, there’s no room for compromise. The stakes are too high, and the potential cost of missteps is far greater than the upfront savings of hiring cheap talent.

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Your Opportunity to Get the Sales Team Right Starts Early – and Doesn’t Last Long

When you step into a company as a fractional sales leader, the clock starts ticking immediately. You’re expected to deliver results quickly—refining processes, improving pipeline health, and driving revenue growth.

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How to Successfully Self-Promote as a Fractional Sales Leader

Being a successful Fractional Sales Leader is not just about closing deals and improving revenue streams for your clients. It also involves skillfully marketing yourself to secure opportunities and showcase the value you bring to organizations.

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The Window of Opportunity in Fractional Executive Placement

Understanding this window is critical for the business in order to optimize the value of a fractional executive. And equally critical for the Executive themselves to understand and target their Ideal Client Profile.

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The Growing Phenomenon of Fractional Executives: By the Numbers

As of today, LinkedIn identifies 78,000 professionals in North America as “fractional.” I am adding further executives into the fold that take on fractional roles, though use the label “consultant,” “advisor,” “interim,” or “virtual” on LinkedIn.

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Do You Have What It Takes to Be a Fractional Sales Manager?

The world of sales is evolving. The traditional full-time sales manager role gives way to a more flexible, dynamic position: the fractional sales manager. But what does it mean to be a fractional sales manager?

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