Posts in COVID
Consider Exports When the US Is on Lockdown

To be clear, many businesses in the US are still operating. But you may just be in the situation that your domestic sales pipeline is dried up. While Covid19 is a global crisis – and we can follow this online or on the News every day – the situation is different from region to region, from country to country.

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How To Cure Your Client's Gamophobia

Customers freeze up. They like your product, they tell you they do, they also need it (often today more than ever or latest when things get back to normal). But they are unwilling, they are afraid to make the commitment, to sign a contract.

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Creative Pricing When Your Customer Has Gamophobia

Gamophobia is the “fear of commitment”, normally applied when talking about relationships. And I find this term also applies really well in this situation. The last time I saw it was back during the 2007/2008 financial crisis. And now it seems to repeat itself. Customers freeze up. 

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Don't Fire Your Sales Team

When you do have to reduce the size of your team, though, review all functions: (1) What do you really need in the short term against your new, realistic revenue plan? (2) How easy in this function to rehire and retrain? How long does it take to be effective and contributing? 

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