Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Sales-led growth and product-led growth are distinct strategies, each with its own set of priorities and approaches. And successful growth strategies always require an alignment between sales and product. And that also means aligning the investment.
Read MoreRaise your hand if you’ve heard about the early-stage CEO/Founder who listed their #1 concern about reaching scale was boiled down to simply “getting my marketing and sales teams aligned”.
Read MoreThe goal of leadership is to get others to willingly cooperate and engage, rather than following your directives because you’re in a position of authority. So, it does not matter if you have authority.
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