Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Do you remember when you last bought something even though you did not like the salesperson? For me, the few times I remember, are always associated with anger, frustration, and feeling trapped and without choice. And every time the purchase is followed by buyer’s remorse, not because of the product, but because I really should have walked out to make a statement.
Read MoreThe basic dictionary description of a client is someone who engages the professional advice or services of another. A business partner, on the other hand, is someone who works together with another to further a common goal.
Read MoreGreat Sales Leaders understand this. They embrace all available technology, align digital and human interactions, trust their instrument and the process, and use the deliberate human touch to their advantage.
Read MoreA ship does not leave port without a captain. So why would you put a sales team out there without a leader, a real sales leader?
Read MoreThe goal of leadership is to get others to willingly cooperate and engage, rather than following your directives because you’re in a position of authority. So, it does not matter if you have authority.
Read MoreTrust is both an emotional and logical act. It is the firm belief in the reliability, truth, ability, or strength of someone or something, without the proof. Trust is important in all aspects of life, and making the decision to make a purchase requires a lot of it.
Read MoreLeadership has some universal qualities. And so, this list is not the first of its kind. Many authors have compiled their personal favorites. And while, with a lot of ironies, I call this The Ultimate Guide, let me simply share my personal top 10 list relevant specifically to a sales leader.
Read MoreWhether you sell toothbrushes or medical equipment and everything in between — until a customer (a) knows who you are, (b) likes who you are, and (c) trusts you there is no purchase. The depth of the trust required varies but there must be at least a base level of trust in place.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
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