Posts tagged founder
The Founder's Dilemma: DIY vs. Sales Experience

As a startup founder, you wear many hats, including the sales hat. In the early days of your company, you are the first salesperson. Your startup mentors at the Accelerator and your investors have told you, whether you have the experience or not, to be out there selling.

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Leveraging Go-To-Market to Achieve Organizational Alignment

Raise your hand if you’ve heard about the early-stage CEO/Founder who listed their #1 concern about reaching scale was boiled down to simply “getting my marketing and sales teams aligned”.

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Standing on Top of a Mountain and Calling a Taxi

But there are no shortcuts in sales. What produces success in sales is: Working hard and smart. Following a process. Using data. Being persistent. Win fast, lose faster. Multiple channels. A lot of blocking and tackling.

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The Ultimate Checklist Before Your First Sales Hire

Imagine you are the founder, owner, or CEO of a young, ambitious company. You have developed a great new product. You have taken it to some potential clients. And some of those clients were so impressed by the product that they purchased from you.  You are now ready to go to market. 

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