With more than 57 million Americans involved and $1.4 trillion+ changing hands annually, the gig economy reflects people’s desires for more flexible work opportunities and greater freedom as to how, when, and where work is performed.
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As a founder, owner, CEO, or board member, you define your needs: the goals you want to accomplish, the specifics of your sales structure, the nature of your product, the target markets, etc. …and there is most definitely someone out there who has done that before. The perfect match is bringing their experience into your organization!
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In a recent conversation with a fellow gig-entrepreneur, we were discussing what our economy is about and how the gig model is a perfect fit. The attributes we collected were "cheap," "unbound or free," and "convenient."
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The terminology used to describe this type of engagement is sometimes confusing: contractor, interim, fractional, 1099, gig, on-demand, project-based, hired gun, virtual, third-party, temporary.
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The recovery from the pandemic-induced recession presents an opportunity for gig-executives, and vice-versa. Because at a time of uncertainty, a time where experience provides returns, and a time when a business can not take on more expense, working with gig executives is the smartest thing.
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