Competition law knows to define a “relevant market.” It comprises all those products and/or services that are regarded as interchangeable or substitutable by the client by reason, among others, of the products' characteristics and their intended use.
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Half of those hired in from the outside turn out to be unsuccessful. That is a staggering statistic, and from a sales leadership perspective completely in line with other stats frequently quoted: a 2.5-year average tenure of a sales leader and only 1.5 years for the first VP of Sales a company hires.
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Why should business owners and CEOs hire small, independent professionals, as opposed to other, more traditional options? Here are her top five reasons.
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