Posts tagged CEO
Understanding the Difference Between a CRO and a VP of Sales

As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).

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The Golden Rules of Sales Do Exist

Now, why are there so many businesses that have a CFO, CTO, and COO, three internally focused functions, reporting to the CEO, but not a Chief Sales, Chief Commercial, or Chief Revenue Officer?

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