As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).
Read More
Growth is the ultimate objective for any company, and the strategies employed to achieve this growth can vary significantly. Two prominent approaches are sales-led growth and product-led growth. While both methods aim to increase revenue and expand market share, they differ in their primary focus and execution.
Read More
In conversations with clients and prospects, the subject of industry expertise often comes up. While some clients insist they need a "sales leader with deep industry experience," others will also be quick to clarify that "industry experience is a nice-to-have, but not a must-have."
Read More
By embracing evangelist-led growth. This strategy develops and leverages the enthusiasm and advocacy of a company's most passionate users to eventually drive new customer acquisition. These "evangelists" are customers who are highly satisfied with a company's product or service and are willing to recommend it to others.
Read More