Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Most CRO’s are really focused primarily on New Logo Sales. Often, the CRO has a peer called the Chief Marketing Officer who is goaled on metrics related to Reputation and Demand Gen (leads). There is another peer, the Chief Customer Officer or Head of Customer Success who is goaled on Adoption, Renewals, and sometimes Expansion.
Read MoreA gifted founder CEO, often with a vague-at-best exit strategy, who’s both the lead technician and the company’s best/only salesperson. And a resistance to standardization, usually attributed to the bespoke, variable, heuristic, or technical nature of the work itself.
Read MoreNow, why are there so many businesses that have a CFO, CTO, and COO, three internally focused functions, reporting to the CEO, but not a Chief Sales, Chief Commercial, or Chief Revenue Officer?
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