Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Tackling the complex start-up dilemma requires balancing funds for development and marketing. Essential to grow but tricky to allocate wisely. Focusing on either development or marketing presents **a start-up dilemma** with founders needing to carefully weigh investment strategies.
Read MoreAs I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).
Read MoreThe agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.
Read MoreAre you struggling to close deals and are losing customers to your competitors? The reason could be that your sales and marketing efforts are not fully integrated.
Read More“I hate paying salespeople big bucks. My product will be designed so well that it sells itself.” As a sales leader and an entrepreneur, this is the last thing I want to hear because no product sells itself! If you disagree, I challenge you to name one.
Read MoreI invested all my funds in product development and have nothing left to put towards sales and marketing. As a sales leader and an entrepreneur, those are the last words I want to hear. it is not a chicken-or-egg type dilemma. It is part of the continuous entrepreneurial challenge.
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