Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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The majority of wineries today focus their business model on growing their direct-to-consumer business. At the core of that strategy is converting winery visitors to club members, where they will receive extra care, focus, and attention to retain them as loyal customers. Wineries selling direct-to-consumer yield higher profit margins than sales to wholesalers.
Read MoreThe cannabis sector is a complex organism. It has all the challenges and logistical puzzles of any CPG industry, with the added spice of varying degrees of legality depending on where you’re operating.
Read MoreIn conversations with clients and prospects, the subject of industry expertise often comes up. While some clients insist they need a "sales leader with deep industry experience," others will also be quick to clarify that "industry experience is a nice-to-have, but not a must-have."
Read More… put a process in place that ensures that the GM sees every review and personally calls every customer that has had a negative experience. The conversation would start with an apology (“I am very sorry for your experience …”) and gratitude (“Thank you for letting us know …”).
Read MoreI never spent any time in D2C sales. As a consumer, though, I have experience, and I find some aspects appalling, others irritating, and a few fascinating. Since direct-to-consumer sales is a business model based on the sale of products to the end customer without intermediaries, I get to interact directly with the producer or manufacturer, either in person or through their own eCommerce channel.
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