In a well-functioning process, numbers are used to standardize, clearly identify the success factors, and measure outcomes of not just the end result but every step along the way.
Read MoreThe most basic measurement of sales success is revenue per month. With a limited number of hours each month, the measure of success translates to Sales effectiveness per hour.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
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