Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Tackling the complex start-up dilemma requires balancing funds for development and marketing. Essential to grow but tricky to allocate wisely. Focusing on either development or marketing presents **a start-up dilemma** with founders needing to carefully weigh investment strategies.
Read MoreAs a startup founder, you wear many hats, including the sales hat. In the early days of your company, you are the first salesperson. Your startup mentors at the Accelerator and your investors have told you, whether you have the experience or not, to be out there selling.
Read MoreIt is a tug-of-war between remote, hybrid, and traditional in-person models. This seismic shift has not only altered the dynamics of how buyers and sellers interact. It has also prompted a rapid evolution in the expectations and methodologies of sales leaders, and what factors business owners might consider when hiring.
Read MoreChoosing one side of a paradox would be delightfully clear and easy. Though the world is not black and white, it comes in all shades of gray, it is nuanced, and there are no easy answers, no silver bullets.
Read MoreI invested all my funds in product development and have nothing left to put towards sales and marketing. As a sales leader and an entrepreneur, those are the last words I want to hear. it is not a chicken-or-egg type dilemma. It is part of the continuous entrepreneurial challenge.
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