In the fiercely competitive business world, business leaders face the everyday challenge of increasing revenue. One crucial capability to do that involves consistently converting leads into paying customers, which can be the make-or-break factor for success.
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"We will wait to hire a sales leader until we have more customers." While it may seem like a prudent approach to save resources, this strategy can have both advantages and disadvantages. Here's some thoughts as we explore what might be behind this statement and whether it's a wise decision for a growing company.
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In the exhilarating universe of startups and glamorous founders, Sales Leaders are often unsung heroes, guiding businesses through the tumultuous journey of hyper-growth. Their innovative strategies, customer focus, process-centric approach, adaptability, and team leadership form the backbone of a startup's success story.
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The basic dictionary description of a client is someone who engages the professional advice or services of another. A business partner, on the other hand, is someone who works together with another to further a common goal.
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Identifying your superpower is even more important as a Fractional Executive. How do you stand out from the crowd? Not by stating that you can do anything for anyone. Even though, after several decades of professional growth, many Fractional Executives have done nearly everything in their profession, to the point that many resumes look alike.
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Making decisions can be tricky – and there can be difficult decisions we sometimes wish we didn’t have to make. A systematized approach for clarity, consensus, and confidence can be powerful and valuable when making decisions.
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Their future work relies upon referrals and a successful track record. Interim and Fractional Executives are paid on the understanding of goals and objectives being performed and delivered, and not merely based on attendance.
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Perhaps the most important skill to master is figuring out how to be a genuine source of help — because managing up doesn’t mean sucking up. It means being the most effective employee you can be, creating value for your boss and your company.
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Sales-led growth and product-led growth are distinct strategies, each with its own set of priorities and approaches. And successful growth strategies always require an alignment between sales and product. And that also means aligning the investment.
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The Fractional Executive does not come with any of the add-ons (paid days off, benefits, recruiting fee, productivity losses), and their engagement is also right-sized to the business needs in terms of talent and time, and they are immediately available.
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