Gig executives help companies address skills gaps, pilot new initiatives, conserve limited resources, and tackle critical priorities! They are the perfect alternative to traditional recruiting, consulting, training, or – worst – doing nothing and hoping for the best.
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Reputation is the key to securing the next assignment. They are keenly interested in expanding their network and obtaining a referral from every assignment. They are often in a try-before-you-buy situation where the temporary assignment may lead to permanent employment.
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As a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
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The founder has taken the product to potential clients, hired a couple of salespeople, and sold it a few times. At this point do not HIRE your first VP of Sales! The executive recruiting process is going to take 6 months, cost $50-70k, and you will fire the person after 12-18 months and start over.
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