We'll discuss the basics of social selling and how you can get started right away. We'll also talk about some of the benefits of social selling and how it can help you grow your business.
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Especially in the startup world, pivots on everything from product to GTM strategy are very common. Most of those directly impact employees. And even without major pivots, startups go through phases or stages in their growth process.
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As a Fractional and Interim Executive in partnership with Vendux, as a solopreneur running your own business in the gig economy, and as a human helping other humans, we believe this is YOUR Bill of Rights.
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As a founder, owner, CEO, or board member, you define your needs: the goals you want to accomplish, the specifics of your sales structure, the nature of your product, the target markets, etc. …and there is most definitely someone out there who has done that before. The perfect match is bringing their experience into your organization!
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Half of those hired in from the outside turn out to be unsuccessful. That is a staggering statistic, and from a sales leadership perspective completely in line with other stats frequently quoted: a 2.5-year average tenure of a sales leader and only 1.5 years for the first VP of Sales a company hires.
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The OECD defines a scaleup company as a company having an average annualized return of at least 20% in the past three years with at least ten employees at the beginning of the period.
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Van de Groep & Olsthoorn identify nine success factors and, like me, argue that the success of any fractional or interim executive assignment is primarily the result of matching the right leader into the organization. Let me put those nine factors to the test, though, specifically for a fractional or interim sales leader.
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It’s challenging because small sales teams have a diseconomy of scale. The marginal cost of sales management per rep is increasing with every hire. Those can be direct cost, but also opportunity cost.
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The terminology used to describe this type of engagement is sometimes confusing: contractor, interim, fractional, 1099, gig, on-demand, project-based, hired gun, virtual, third-party, temporary.
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In today’s market place no business can afford to stand-still. In fact, it is impossible. One is either moving forward or going backward. And hopefully going forward with profitable new name revenues.
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