Posts in Sales
The Art of Audience Insights, or Read the Room, Stupid

Reading the room is the silent language of success in sales. It's about listening with your eyes as much as with your ears, decoding the silent expressions of approval, hesitation, or dissent. It transforms the salesperson from an outsider pushing a product to an insider advocating for solutions that resonate on a deeper level.

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The Pursuit of Improvement Is Endless

In business and, yes, in many other areas of life, one truth remains constant: the pursuit of improvement is endless, and it needs to be. This is particularly true when we talk about conversion rates, a vital metric that serves as a barometer for business success and efficiency.

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The True Cost of Amateur Sales Leadership: Why Investing in Professionals Pays Off

Many companies, in an effort to minimize costs, may be tempted to hire less experienced sales leaders or promote such individuals from within the organization. However, what they easily fail to realize is that the cost of hiring an amateur can far exceed the expense of investing in a professional sales leader.

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The Pitfalls of Overemphasizing Personal Chemistry in Selecting the First Sales VP for Your Start-Up

As a startup CEO, the decision to hire your first Sales VP holds significant weight in shaping the trajectory of your company. While personal chemistry between you and the finalists may seem appealing, it's essential to recognize the potential risks of relying too heavily on this factor in the final decision-making process.

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Mastering Sales Process Management: A Comprehensive Guide to Success

In the world of sales, the pursuit of perfection is an endless journey. An almost infinite number of experts have delved into the subject, each offering their unique insights and strategies. But why is this topic so crucial? The answer is simple: "Perfecting your sales process and perfecting the management and repeatability of that process leads to more deals and more revenue for your business."

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Mastering the Art of Apologizing in Sales

Apologizing isn't just a learned behavior; it's a critical component of a business growth strategy. When you apologize to a dissatisfied customer, it can lead to reduced returns, enhanced brand reputation, customer loyalty, increased recurring revenue, and even the avoidance of legal challenges.

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The Relevant Market for a Marketplace

Work services platforms like Uber and DoorDash are outcome-focused. Temporary staffing platforms such as Allegis and Randstad incorporate more traditional staffing services including background checks and time tracking. Talent platforms like Upwork and Fiverr are primarily concerned with connecting clients to freelancers who are not employed by the platform itself.

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Start-ups Have a Growth Opportunity Advantage

Despite a challenging economic climate, startups are well-positioned to accelerate efficient growth this year. Even the slightest performance improvements amplify growth, fueling already motivated employees and stakeholders. Speed and agility are powerful when building an efficient revenue machine. 

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The Unique Challenges of Interviewing Fractional Executives for Sales Roles

Interviewing fractional executive candidates for sales roles requires a tailored approach, focusing on their immediate skills, task-specific effectiveness, and alignment with the organization's goals. While cultural fit remains important, it should complement the candidate's job fit within the unique context of fractional roles. By considering these factors, companies can make informed decisions when hiring fractional executives for their sales teams.

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Top 6 Reasons You Need a Sales Leader at the Helm of Your Team

Much has been written about the difference between management and Sales Leadership. While many professionals experience management during their careers—setting goals, evaluating performance, and establishing work rules—true Sales Leadership is something entirely different.

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