Many organizations turn to outsourced sales expertise. Two popular options are the Fractional Chief Sales Officer (CSO) and the Sales Consultant. While both can deliver immense value, they serve distinctly different roles.
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In the world of B2B sales over the past years, I often wonder about perceptions of a generational divide between seasoned sales leaders and newcomers. While experience undoubtedly brings valuable insights, the rapidly evolving business landscape challenges us to reconsider whether a divide truly exists or if it's merely a perception.
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As manufacturing gears up for 2025, business owners like you face a critical decision point. While your production lines might be ready to meet demand, there's a more pressing question keeping you up at night: Who among your sales representatives will lead your sales team through this crucial growth period?
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I fumbled… I talked about the fact that we are a small and newer business, that the founder and partner at the time were both older white males, that sales to this day is a white and male-dominated space, that our roster of executives is diverse, and that we can purposely match on DEI criteria.
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North America and Western Europe are leading the way. And as globalization and digital transformation continue, the demand for flexible executive talent growing, leading to broader adoption worldwide.
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I was recently asked if I would provide the “best of the best.” To me, this label of absoluteness is ridiculous, and in the context of finding the right Fractional CSO for an individual business it makes no sense.
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Titles reflect authority, responsibility, and expertise, and establish clear roles and expectations. For clients, a title can signal the level of decision-making power.
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As a business owner, one of the things I've learned is how to leverage limited resources for maximum impact. This is especially true when it comes to investing in scaling my sales function.
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I hear this thinking quite often when discussing the placement of a fractional sales leader. And in some cases, the election is then cited as a reason to not move forward and to stay with the status quo. Even though in the roam of talent acquisition, contracting a fractional executive is the most flexible low risk-high impact decision.
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In the world of business, finding the perfect fit between a leader and a company can often feel like searching for a needle in a haystack. The stakes are high—misaligned leadership can stifle growth, disrupt team harmony, and even lead to financial setbacks.
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