Posts by Henning Schwinum
Improve SaaS Revenue Model and Grow with a Fractional CRO

Vendux connects you with expert Fractional Chief Revenue Officers (or fractional CROs), to drive immediate revenue growth, recurring value, and strategic sales excellence—including practical upselling and monetization techniques that prioritize sustainability—for SaaS companies.

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How Fractional Sales Leadership Can Transform Your Growth Trajectory

Navigating the complexities of business growth is a daunting task for startup founders. Sales management, in particular, presents a unique set of challenges. Enter fractional sales leadership.

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What Makes a Great Sales Leader? – The Ultimate Guide!

Leadership has some universal qualities. And so, this list is not the first of its kind. Many authors have compiled their personal favorites. And while, with a lot of ironies, I call this The Ultimate Guide, let me simply share my personal top 10 list relevant specifically to a sales leader.

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We Are Selling 847 Unique Products, And Counting

As new challenges emerge in the business world, our network grows, adding new leaders with the expertise required to navigate these challenges. This dynamic approach ensures that we can always provide the right leader for any situation, no matter how specific or complex.

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The Start-up Dilemma - How Much to Spend on Sales and Marketing

Tackling the complex start-up dilemma requires balancing funds for development and marketing. Essential to grow but tricky to allocate wisely. Focusing on either development or marketing presents **a start-up dilemma** with founders needing to carefully weigh investment strategies.

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Avoiding the Assumption Trap in Sales: Key Strategy for Success

Assumptions have a significant impact, both personal and professional. In the sales world, making assumptions can lead to missed opportunities and strained client relationships.

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Understanding the Difference Between a CRO and a VP of Sales

As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).

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The Customer is Always …

The adage "The customer is always right" has been a cornerstone of customer service philosophies for decades. This principle suggests that businesses should prioritize customer satisfaction above all else, believing that the customer’s perspective, needs, and demands should be met to ensure loyalty and success.

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The Perfect Match is Recruiting Done Right

These professionals offer an effective alternative to traditional recruiting, consulting, or training, and certainly surpass the option of doing nothing and hoping for the best. The key to their success lies in finding the perfect match—bringing in someone who has "been there and done that."

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