Navigating the complexities of business growth is a daunting task for startup founders. Sales management, in particular, presents a unique set of challenges. Enter fractional sales leadership.
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Leadership has some universal qualities. And so, this list is not the first of its kind. Many authors have compiled their personal favorites. And while, with a lot of ironies, I call this The Ultimate Guide, let me simply share my personal top 10 list relevant specifically to a sales leader.
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As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).
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Determining the right criteria to decide between a consultant, contractor, or full-time employee can significantly impact your business. Since the criteria might differ depending on the functional area, let me walk you through my thoughts for the sales function, specifically addressing when to hire a Sales Management Consultant, a Fractional or Interim Sales Leader, or a full-time VP of Sales.
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"Move the needle" means making a noticeable, measurable change, typically a positive one. This idiom became popular in business, where the fundamental question is how to make an impact on the company. Because success in business demands significant, noticeable achievements.
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The agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.
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My philosophy on leadership was initially shaped by those latter interactions: setting meetings with VPs of Sales and Marketing, meandering through their office spaces to conference rooms, and engaging with various team members. Observing their interaction with technology and their cultural dynamics provided me with a tangible sense of the environment fostered by the leader at the helm.
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In the landscape of fractional sales leadership, where adaptability is the cornerstone of success, the challenge of establishing a precise pricing strategy for a freelance sales leader is nuanced and layered. Several external factors have to be considered.
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The Vision Paper outlines the tenets of the Sales Leadership model in the context of current and future trends for companies that need to manage issues outside their current capacity or their capabilities in sales leadership. It also describes this new category and approach to human capital management because growth requires an investment in Sales Leadership.
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A recent study of around 1,000 fractional sales leadership assignments sheds light on this evolving role, offering a statistical benchmark to navigate its landscape.
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