Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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The adage "The customer is always right" has been a cornerstone of customer service philosophies for decades. This principle suggests that businesses should prioritize customer satisfaction above all else, believing that the customer’s perspective, needs, and demands should be met to ensure loyalty and success.
Read MoreThese professionals offer an effective alternative to traditional recruiting, consulting, or training, and certainly surpass the option of doing nothing and hoping for the best. The key to their success lies in finding the perfect match—bringing in someone who has "been there and done that."
Read MoreAs a startup founder, you wear many hats, including the sales hat. In the early days of your company, you are the first salesperson. Your startup mentors at the Accelerator and your investors have told you, whether you have the experience or not, to be out there selling.
Read MoreDetermining the right criteria to decide between a consultant, contractor, or full-time employee can significantly impact your business. Since the criteria might differ depending on the functional area, let me walk you through my thoughts for the sales function, specifically addressing when to hire a Sales Management Consultant, a Fractional or Interim Sales Leader, or a full-time VP of Sales.
Read MoreGrowth is the ultimate objective for any company, and the strategies employed to achieve this growth can vary significantly. Two prominent approaches are sales-led growth and product-led growth. While both methods aim to increase revenue and expand market share, they differ in their primary focus and execution.
Read More"Move the needle" means making a noticeable, measurable change, typically a positive one. This idiom became popular in business, where the fundamental question is how to make an impact on the company. Because success in business demands significant, noticeable achievements.
Read MoreThe agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.
Read MoreUnlike traditional full-time roles, fractional executives must navigate multiple clients, manage diverse expectations, and balance a more flexible yet demanding schedule. Training classes provide insights into these aspects, helping executives understand how to structure their time, set clear boundaries, and deliver value across different organizations.
Read MoreStarting, growing, and succeeding with a startup is complex and has a multitude of aspects. My simple list of just four success factors looks something like this: Product: Have a product or service with market fit. You: Work hard and smart. Team: Be a leader that people want to follow and hire people that are smarter than you. Sales!
Read MoreWhat's the difference between a matchmaker and a recruiter in this context? And which path should you take to give your company the best chance at landing an A-player for those mission-critical senior roles?
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